Silverstein’s Produce is celebrating its 50th year in business in 2018!
In 1954, when 19 year old Gino Sorge joined his brothers in Canada, coming from Italy, he took a job delivering furniture for a Windsor store.
Silverstein’s Produce as it is today started out as Adolf Produce in the city market in 1958. Gino Sorge later joined the company and assumed the role of Salesman-Interpreter for the business.
When Adolph's owner passed away, Gino was offered the opportunity to buy the produce business, and in 1967, Gino and his wife Fiorina, become the sole owners of Adolph's. Both Gino and Fiorina spent long hours at their new store and when their business grew, they moved to a larger space just down the street.
Tony Sorge, the eldest son of Fiorina and Gino, began helping his parents in the business when he was about seven years old.
In its 50th year in business, Silverstein’s supplies many restaurants, institutions, chain stores, as well as operates its retail store, Silverstein’s Marketplace, where consumers are able to purchase fresh produce in retail sizes at wholesale prices. Silverstein’s Marketplace is open Tuesday - Saturday.
Under Tony and his sister Anna’s direction, Silverstein’s Produce has become one of areas largest wine, grape and juice supplier. They are also exclusive suppliers of Caterina grapes and juice.
Gino Sorge, shortly after coming to Canada from Italy, 1955
Gino and Fiorina Sorge, holding oldest son Tony
Gino Sorge and long time business partner, Frank Santoro
After ten years as the owner of Adolph's, Gino bought Silverstein's Produce which, up until that time, was owned by brothers Dave, Max, Sam and Benny Silverstein. Tony recalls that Silverstein's was the largest produce wholesaler in the city market at the time.